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Mike Austin

Recent Articles

Dynamic content can enhance all facets of ecommerce

GUEST COMMENT How to nail dynamic content that drives revenue

Guest Comment |
30 Apr 2020
Mike Austin, CEO and co-founder of Fresh Relevance discusses how brands can incorporate dynamic content to increase conversions

GUEST COMMENT How to avoid four common personalisation mistakes

Guest Comment |
18 Feb 2020
Mike Austin, co-founder and chief executive of Fresh Relevance, explores how to avoid four common personalisation mistakes when running personalisation at scale

GUEST COMMENT How to use sports events to drive customer engagement and sales

Guest Comment |
24 Sep 2019
Major sporting events inspire excitement across the country and offer retailers significant opportunities to drive consumer spending. By leveraging events like the upcoming Women’s...

GUEST COMMENT How can retailers use ‘retailtainment’ to drive growth online?

Guest Comment |
7 Jun 2019
Simply stocking the right product doesn’t cut it anymore, as the fall of established high street retailers ToysRUs, Maplin and BHS demonstrated. Customers are...
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