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Roland Van Breukelen

Recent Articles

GUEST COMMENT Get more in the cart: how to make shoppers click buy

Guest Comment |
8 Mar 2019
It’s rare that a shopper will grab clothes, try them on and change their mind at the check out till of a brick-and...
GDPR lesson:honesty and transparency hold the keys to customer trust

GUEST COMMENT Driving value from the GDPR: trust and integrity

Guest Comment |
26 Jul 2018
In our previous article, we explored one of the key themes to emerge during the SAP Customer Experience’s Consumer Insights & GDPR Readiness road...
How can retailers utilise the GDPR to their own advantage?

GUEST COMMENT Driving value from the GDPR: personalisation and loyalty

Guest Comment |
24 Jul 2018
The all-new General Data Protection Regulation (GDPR) is finally upon us. In the run-up to GDPR deadline day in May 2018, it was...
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