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Lindsay McEwan

Recent Articles

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GUEST COMMENT Their data, their terms: what consumer perceptions mean for retailers

Guest Comment |
19 Nov 2019
Dubbed a “step change for data protection” the General Data Protection Regulation (GDPR) has now been in force for more than a year. Lindsay McEwan...
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GUEST COMMENT: Handle data with dignity to orchestrate seamless customer experiences

Guest Comment |
9 Nov 2018
Customer experience is the new differentiator, with over 80% of marketers expecting to be competing mostly or completely on the basis of customer experience by...

GUEST COMMENT Don’t let your marketing plans freeze over this Christmas

Guest Comment |
1 Nov 2016
With UK online retail sales estimated to reach £126bn by the end of the year, retailers are already preparing for what could be...
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