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Penelope Ody

Recent Articles

28 May 2019
Brands are adapting to society’s changes as impatient shoppers, social media influencers and generational attitudes transform the way we shop, reports Penelope Ody
8 Apr 2019
While mobile has become the preferred ordering device for many shoppers, real-world stores still dominate the market across Europe. Penelope Ody looks at why...
5 Mar 2019
Understanding customers is essential for successful retailing but, as Penelope Ody explains, digital technology and changing demographics are presenting new challenges
Strategy and Innovation |
9 Oct 2018
Angus Thirlwell on how stores and online work together in Hotel Chocolat’s successful strategy. This interview first appeared in the IRUK Top500 Strategy and...
21 Sep 2018
Whether it is innovative promotions, inspirational content, strategic expansion into new channels, or careful targeting of specific customer segments...

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