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Bedmaker Warren Evans launches first affiliate campaign

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Wooden beds manufacturer Warren Evans has launched its first affiliate marketing programme.

The company, working in partnership with integrated media agency Arena Media, will be running an exclusive programme with Affiliate Window.

Through the performance marketing campaign, Arena Media aims to increase awareness of the Warren Evans brand, whose handmade beds are made to order from its London base and which has won the Sunday Times’ Best Green Company award four years running. It also aims to generate extra sales by driving new traffic to the Warren Evans site.

Stacy Alexander, development director for Arena Media, said: “We are thrilled to be launching Warren Evans’ programme with Affiliate Window. It is a great brand and I believe it has great potential in the affiliate market. We are open to new ideas and are hoping to work with potential partners on an individual level to help mould a profitable programme for both Warren Evans and their affiliates.”

Anjulie Truong, client services manager for Affiliate Window, said: “We are delighted to partner with Warren Evans as the exclusive network for their launch into the affiliate channel. This is a great opportunity for them to grow online presence, building new partnerships that have longevity and add value.

“The Warren Evans brand has received great recognition this year with their ethical philosophy and strong focus on customers at the heart of their service offering. We’re keen to develop this success by introducing the benefits of the performance channel, helping them to grow and develop a successful affiliate strategy.”

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