Close this search box.

Black Friday 2023 – Don’t break Christmas with international parcel bottlenecks, says Asendia


British households are feeling the pinch this year, and consumer sentiment is low. According to PwC’s most recent consumer survey, 30% plan to spend less on Christmas shopping this year due to the cost-of-living crisis. As in previous years, people are starting early to spread the cost of Christmas.

Marie Barrance, sales director, Asendia UK

Marie Barrance, sales director, Asendia UK predicts “an epic Black Friday and Cyber Monday”.

She says: “Retailers are working incredibly hard to offer bargains and ease spending anxiety this autumn. Fulfilment centres are already buzzing with activity for both domestic and overseas parcel deliveries, and we predict a bumper November of orders, driven by eye-catching Black Friday deals, particularly in the health and beauty category, which did so well last year.

“While any surge in demand is welcome, it does put pressure on fulfilment operations to efficiently process and deliver orders. Unfortunately, there is a risk that regular Christmas delivery service could be jeopardised. For international Black Friday and Cyber Monday deliveries to Europe, the US and Oceania, a common problem, often overlooked, is bottlenecks at customs.

“This can mean customers fail to receive parcels in time for the gifting season. Check that your fulfilment partner for cross-border shipping has in place a Memorandum of Understanding (MoU) accreditation from HM Revenue & Customs, which will significantly speed up and streamline export operations.

“Collaboration with logistics partners is also crucial. Establishing clear communication channels, taking advice on customs clearance issues, and coordinating closely on pre-booking air freight carriers can help prevent delays and ensure timely deliveries. The best ecommerce shipping partners will have backup plans across multiple carriers and postal networks, to mitigate the impact of any unexpected issues that may arise.”

We deliver!
Our editor picks some choice pieces from the analysis flow and sends them to your inbox every Wednesday. Dedicated research report previews will also come direct to you. Subscribe for the emails.

Why not join us on Linkedin and you’ll get the best updates on our research and analysis – UK, Europe and Global – in your feed.

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on