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The Body Shop CEO David Boynton steps down after 5 years

The CEO of The Body Shop, David Boynton, has announced his departure from the cosmetics company after five years.

Boynton, who steered the company the global pandemic, the war in Ukraine, supply chain and cost inflation challenges and consumer uncertainty, joined the company in 2017 from Charles Tyrwhitt.

Prior to Charles Tyrwhitt, he held senior positions at L’Occitane en Provence and Superdrug’s parent company A.S Watson.

“We have achieved an incredible amount over the last five and a half years. I am incredibly proud of the business we have built together and the work we have done to get The Body Shop back to the exciting and inspiring brand it was born to be,” Boynton said.

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“I want to thank each and every person at The Body Shop for their resourcefulness, resilience, creativity, passion and determination. While I will no longer be chief executive of The Body Shop.

“I will continue to be cheering from the sidelines and look forward to watching the business go on to even greater heights. I wish The Body Shop every success for the future.”

In a statment posted on LinkedIn, Boynton added that he is leaving the company with “real confidence” in the future of the brand.

“There are strong foundations, a clear, compelling plan and the talent to deliver that plan,” he said.

The omnichannel retailer also revealed Ian Bickley, board director of its parent company Natura &Co will be taking the helm as interim CEO.

In his new position, he will refine and expand upon the current business plan and accelerate the transformation agenda, to speed up the road to profitability together with a return to sustainable revenue.

He will also work with The Body Shop’s parent company to find Boynton’s permanent successor.

“I am proud and honoured to assume the important responsibility of stewarding The Body Shop’s tremendous legacy into the future,” Bickley said.

“In these incredibly challenging times, the world needs The Body Shop’s spirit of activism and outstanding social and environmental credentials more than ever. It will be my privilege to support the brand as we move into this next chapter and expand its economic, social, and environmental potential to deliver tangible and impactful results.”

Image credit: Shutterstock

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