Online retailer Boohoo is opening its first-ever pop in London to showcase its new spring season collection.
The pop-up experience will take place this weekend (25-26 March) on Great Portland Street, central London.
According to the fashion retailer the store will exhibit the latest collection, alongside new products, including premium tracksuits to trending traditional pieces, which are able to purchase in real time.
The store will also feature a range of services for customers “to provide them with the best possible shopping experience”, including personal styling sessions with stylish Georgie Gray, who will offer advice on each individually curated look.
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A beauty corner offering customers blow dry’s and brow treatments will also be on-site.
The news comes as Boohoo recently announced a raft of job cuts affecting its London and Manchester head offices.
In January, the group reported an 11% fall in year-on-year sales as online shopping adjusts to a new post-pandemic normal.
Boohoo, which has a portfolio of brands including Karen Millen, Coast, Warehouse, Oasis and Dorothy Perkins, also says that its sales in the four months to December 31 2022 were 35% higher than in the same period in 2019.
Boohoo’s pop-up store is located on 6-10 Great Portland Street, London, W1W 8QL.
