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CASE STUDY How Euronics connects electricals retailers with online customers across Europe

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Euronics stands out in the RetailX Top1000 Europe for its mobile- friendly website that offers multichannel services and enables the independent electrical retailers that it represents to reach shoppers online, in Europe and beyond. It is ranked Top50 in this year’s listing.

Euronics, based in Amsterdam, brings together local independent electricals specialists in what it bills as the largest electricals-buying group in Europe. The association was founded in 1990 by national electricals groups from Germany, Italy, Spain, Belgium and the Netherlands, and is based in Amsterdam. Today, it is a €19.8bn-turnover organisation with members from 30 countries across Europe, the Middle East and Africa. Together, they have 11,000 specialist shops.

Euronics UK, for example, has more than 600 shops and more than 40,000 Likes on Facebook, where it starts conversations with shoppers on subjects ranging from household tasks to the UEFA Women’s Euros, which the organisation sponsors. Its Dutch equivalent website, Electro World, features more than 150 shops. 

But it is the Italian site,, which sees the largest share of traffic, according to SimilarWeb analysis. Euronics represents more than 400 shops in Italy and its website has a mobile-first approach to design. Shoppers can search the site through a rapid search, or category-led navigation. The site makes numerous recommendations, from ‘most searched for’ and ‘the most clicked products’ to ‘the best offers of the moment’. From its home page, it links to Instagram, LinkedIn, Pinterest, Twitter, YouTube and Facebook, where it has 1.1m followers of product inspiration delivered though images, videos, offers and podcast episodes. It also sells through a store front on the social media site. Its home page also shows payment methods that include PayPal and Klarna as well as local finance options.

From the product page, shoppers can see delivery information, product details including zoomable images and technical information, and stock availability in local stores. They can read reviews, see star ratings, add a product to a wishlist or share it via WhatsApp, Twitter, Facebook or email. 

At the checkout, shoppers have the choice of registering to buy or proceeding as a guest. They can reserve an item online to pick-up in-store, or buy online for home delivery. The company also offers installation and repair services. 

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