Were you busy on Cyber Monday? The latest figures suggest you were, but more particularly if you work for one of the top 100 retailers selling online. Figures from Experian suggest that on Cyber Monday – the official opening of the online Christmas shopping rush – visits to retail websites lifted by a third compared to last year, and, says MetaPack, deliveries were up by 51%. It all seems to augur well for a strong Christmas. But a closer look shows that relatively few retailers appear to be benefiting. Find out more in our newsletter story below.
In today’s Internet Retailing newsletter we report on fashion recommendations website Dressipi and its success in appointing a top retailer to be its chairman, and on retailers including Mulberry and Tesco. We also look at new research that suggests buying decisions take longer when they’re taken over multiple channels, while our guest comment today comes from Ben Allot of CallCredit, who looks at how multichannel marketing can boost the bottom line.
Internet Retailing Expo 2013 – call for papers
We’re now looking ahead to Internet Retailing Expo 2013, scheduled for March 20 and 21 at the NEC in Birmingham. Thousands visited last time, with standing room only in many of our conference streams – the perfect place to share adventures in retail with an informed audience. If you’d like to present at IRX 2013, then click here to find out more about our call for papers. Note that’s there’s no charge to present, and speaker decisions are taken entirely on editorial merit.
If you missed our recent series of webinars, you can catch up on them via our webinar page. And if you missed Internet Retaiing 2012, our annual conference, you can now catch up with all the presentations here.
The first evidence of this year’s seasonal shopping frenzy: website visits and ecommerce deliveries both rise sharply on Cyber Monday
Fashion recommendations site Dressipi appoints top retail name as chairman
GUEST COMMENT Consumer insight and multichannel marketing can help improve the bottom line
Mulberry online sales rise
Tesco promises more multichannel innovation in its quest to transform UK business
Multichannel decisionmaking doubles purchase times
