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Clarins expands its web presence to 16 countries

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A new transactional ecommerce website for Clarins France has gone live, as part of a major project that will see the Clarins Group launch new sites in 16 countries and in a wide range of currencies and languages.

So far some 18 Clarins Group sites have been rolled out on the eCommera platform. They include transactional sites for the beauty brand in the US and UK, non-transactional sites in Korea and Taiwan, an m-commerce site for Clarins US and a transactional site for the group’s Thierry Mugler fragrance brand in the US.

But more are still to come, including for its Azzarro fragrance brand, as the digital push extends to 16 countries. During 2012 a range of mobile sites will also be launched around the world.

Laurent Malaveille, senior vice president of digital, CRM and ecommerce at Clarins Group, said: “We have successfully launched or re-launched many brand websites in 2011, and are confident we will continue to do so in 2012.

“This agility is possible only because we invested in a partnership combining the Clarins group, a single, powerful yet flexible, digital commerce platform, and the development and support expertise of eCommera.

“This combination means we have an excellent foundation to support all our brands, in all countries, on all devices with the ability to drive a range of initiatives like pure play e-commerce, drive-to-store and loyalty programs. We believe this is a strong asset for our brands.”

The Clarins sites run on the eCommera Commmerce Platform, using Demandware technology, and are used on a software-as-a-service managed service basis. Features of the sites include facetted navigation and product comparison as well as online beauty consultations, and a range of mini-sites as well as an online rewards programme.

Andrew McGregor, CEO at eCommera comments: “We are pleased to have been able to provide Clarins with the platform and services to support multiple brands, countries, devices and features, whilst their vision and ambition to deploy new ideas to extend the multi-channel success of their brand has made them an exciting partner to work with.”

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