Favourite high street shoe retailer, Clarks, has launched a fully transactional mobile commerce site, that boasts the full Clarks product range, enabling shoppers to shop directly from their mobile or locate their nearest store and delivers a seamless ‘check out’ process, providing both credit and debit card payment options and is open to both new and existing users of clarks.co.uk
The system was developed by MIG, which offered Clarks an innovative solution that required minimal systems integration, meaning Clarks has been able to launch the fully transactional mobile site in a relatively short space of time.
Richard Houlton, Director of Channels, Clarks explains: “Multi-channel retailing is a major focus for Clarks and it is essential to give our customers choice. Our customers are more technology savvy than ever before. The launch of our transactional mobile commerce site marks Clarks first move into mobile and we partnered with MIG because of their strong leadership in this area and technical capabilities in the mobile retail space. They understood our requirements, ensured the design of our mobile site was sympathetic to the brand and that it delivers a seamless user experience.”
Matt Cockett, Commercial Director, MIG added: “Over the past few months MIG has developed a strong collaborative relationship with Clarks, sharing industry insight to inform key decision making and to ensure we’re building a mobile proposition that’s right for the Clarks customer. In recent months, the IMRG recently reported that 50% of UK smartphone owners shop via their mobile device, up 30% from June 2010, demonstrating the continued growth and the potential of mobile commerce. Customers shopping habits continue to evolve as new technology hits the streets, they expect a user friendly mobile experience that enables them to browse, search and purchase more products (both large and small) whilst out and about or sat at home on their sofa.”
Because of its size and experience MIG is able to provide a unique offering to retailers that are looking for a 360 degree mobile partner, to work with them from the early strategy and concept stage, through to service deployment across mobile web and applications. Plus crucially, after a service goes live, to drive customers to the service using innovative mobile marketing techniques.
