Co-op has become the first grocer to partner with Deliveroo Express in the UK, a new white-label solution from the delivery company that enables retailers to add on-demand delivery to their own website or app. It uses Deliveroo’s backend tech infrastructure and rider network and launched in April.
The new deal builds on a partnership between the first companies that began seven years ago.
Customers in the UK who order online through Co-op will now be able to have their orders delivered by Deliveroo Express in as little as 60 minutes, fulfilled from the hundreds of stores involved in the project.
A long-standing partnership
Co-op was Deliveroo’s first major grocery partner when it launched its grocery business in 2018. Today, customers can order Co-op groceries from the Co-op website through the new partnership or through the Deliveroo platform, with orders fulfilled from nearly 1,400 Co-op stores across the UK. Around 86% of the UK population now has access to Co-op groceries online, through its own online shop and strategic partners.
Co-op wants to grow to more than a 30% share of the UK quick commerce grocery market and in March also announced a three-year extension of a quick commerce partnership with Uber Eats.
Chris Conway, Co-op quick commerce director, said: “Growing our quick commerce channel is a core part of our strategic approach, and I am delighted to build on our long-standing and successful partnership with Deliveroo. Working together, we are focussed on meeting the evolving needs of shoppers. This includes making the fast and reliable delivery of Co-op groceries available to more communities and creating value through member price savings as we see consumer appetite for quick and convenient grocery delivery from their local Co-op continue to grow.”
Suzy McClintock, VP of new verticals at Deliveroo, said: “We’re thrilled to continue our partnership with Co-op as they adopt our white label delivery solution, supporting fast and reliable on-demand deliveries through their existing website. Deliveroo Express is the next step in our mission to transform on-demand delivery, ensuring we remain the partner for growth, for grocers and retailers alike, helping them reach more consumers through their own online channels.”
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