eBay backs ‘world’s first shoppable pantomime’

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

eBay is bringing two central elements of the 21st century Christmas together: present shopping and the theatre trip, as it backs what’s being billed as the “world’s first shoppable pantomime”.


The online marketplace is backing Cinderella: An inspirational fair-retail, which will run for just two performances at the Charing Cross Theatre in central London on November 29 and 30. Proceeds will go to the Laura Crane Youth Cancer Trust.

Those considering buying tickets for the show, which cost £6 each, are notified that “this is an interactive shopping experience and tablet computers will be used,” and warned that “children will be exposed to advertisements for products.” Further details of the pantomime are expected to be released next week.

Read More

Register for Newsletter

Created with Sketch.

Receive 3 newsletters per week

Created with Sketch.

Gain access to all Top500 research

Created with Sketch.

Personalise your experience on IR.net