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EDITORIAL Asda, Iceland and Budweiser report changes online. RetailX investigates customer engagement

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Today we report on financial results from Asda and Iceland that show how the grocery sector remains altered from pre-pandemic with price rises costing consumers £160 a month. Asda’s Q2 sales decline of 1.9% over last year is a “significant improvement” on its Q1 figure. Iceland reports an overall loss as it retains its online market share.

Meanwhile, Budweiser Brewing Group owner AB InBev brings its B2B ecommerce platform to the UK. The new platform promises to bring a seamless order experience and personalised recommendations to users. 

In our summer editions of the InternetRetailing newsletter we’re surfacing stories, case studies and other content that have appeared in our series of RetailX reports over the last year to provide food for thought at a quieter and more reflective time. 

Today we’re looking at how retailers engage with shoppers throughout the customer journey, from live chat on the home page to payment options at the checkout, as examined in RetailX research in the Engagement Dimension of the RetailX Top1000 Europe 2022. That theme is illustrated further through a case study on L’Occitane en Provence, and how it engages with its customers. 

And in today’s guest comment, Yoav Kutner of Oro. Inc discusses how brands can optimise their ecommerce operations for RTL language

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