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EDITORIAL From Quiz and Pets at Home to Topps Tiles and Ikea: what leading retailers are doing to boost sales

Online retail continues to grow
In today’s InternetRetailing newsletter, we’re reporting on the tactics that leading IRUK Top500 retailers are deploying as they successfully boost sales. Pets at Home, Topps Tiles, Quiz and Ikea are all taking strategic approaches that appeal to very different groups of customers.
We look at how Pets at Home is tapping into the power of the subscription to persuade pet owners to keep coming back for products and services for their puppies, kittens and more. That’s a subject explored in more depth in today’s guest comment, from Andy Berry of Pitney Bowes, who considers how subscription boxes are now taking off, how retailers might benefit from them, and approaches to delivering them. 
Topps Tiles, meanwhile, is working with a very different audience: shoppers who need information, advice and inspiration for the infrequent times they go to buy tiles. It’s now widening its reach to work with commercial buyers as well, in a move that it says doubles its potential market. 
Quiz is reporting strong sales in its stores and also online as it delivers a shopping experience that its fashion customers like. The retailer set out in half-year results how it is investing in the customer experience, whether on mobile, social, or through delivery.
At Ikea, meanwhile, the focus is on how it uses its stores to deliver to its customers. We interview the retailer’s chief digital officer Barbara Martin Coppola, who tells us how the global homewares brand expects its stores to give shoppers different experiences in the future. 
Online and multichannel retailers are, theoretically at least, past the pre-Christmas online peak – but what is as good as expected? We look back at the first results from Cyber Weekend in our This Week in Peak story
We also report how UK online retailers are now looking to the US and Australia for international growth post-Brexit, according to new research.
Image: Fotolia

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