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EDITORIAL How Ukraine Russia war is affecting supply chains and ecommerce; Zalando and Poundland on plans for growth

Image: Fotolia

Image: Fotolia

War between Ukraine and Russia has shocked the world in recent days. Today we report on the effect that the conflict is already having on international trade and on ecommerce, and the effect it is expected to have on prices, costs, and supply chain issues in the future.

Zalando today reports a 30% rise in sales after a year in which it has expanded to new markets in Eastern Europe. It now plans to expand its fulfilment infrastructure and to boost sustainability, after a year in which it won more than 10m new customers.

DPD has welcomed a pilot Zero Emissions Zone, the first of its kind in the UK, launched by the city of Oxford as it looks to find out what would be involved in establishing a larger, and permanent, zone.

Poundland has bought pureplay discounter Poundshop as it looks to gain the experience and infrastructure to take its own ecommerce service nationwide, while also launching in Ireland.

We report on what the latest research says about how shoppers now want to buy – and what their priorities are. Ve Global finds that inspiring shoppers with confidence is key, while PFS says delivery and returns options are a priority.

In today’s guest comment, Samuel Cane of Astound Commerce suggests that retailers and brands are now embracing omnichannel in the wake of the pandemic – and shows what that means in practice.

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