GUEST COMMENT How customers buy: the link between offsite discovery and onsite conversion
16 Aug 2018by Apu Gupta
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From the past to the future of connected retailing
From the past to the future of connected retailing
We're looking to the future and the past of ecommerce and multichannel retailing in today's InternetRetailing newsletter.
We remember the early days of online retailing in an interview with Howard Wallington and Simon Pounds of Barclaycard, as they think back to the Barclay Square years, when we neither expected to have an email address or to shop online.
And we're looking to the future of connected commerce from a variety of angles. We consider the Amazon Flex service, and how this might change the way we expect to take delivery. We're also anticipating the launch of a new kind of connected retailer, as Sainsbury's gets the go-ahead for its acquisition of Argos. And we're looking to a post-Brexit world with the news that AO World believes its sales will hold up despite the vote to leave the referendum.
Along the way, we report on how shoppers spent more online in June, according to ONS figures. Today's guest comment comes from Steve Sponder of Headstream, who considers what the difference is between merchandising and content marketing.
Our research
The IRUK Top500 2016 and the first 2016 dimension reports, the first on Brand Engagement and the second on Mobile & Cross-channel, are now available to download. Visit the IRUK Top500 section of the website to find out more.
Our webinars
In the next InternetRetailing webinar we'll be joined by Thomas Jeanjean, regional managing director, EMEA - mid-market, at Criteo, who will consider how to get the most out of mobile marketing. It's a cross-device world: how to navigate mobile marketing's next big opportunity is at 2pm on July 19. Click here to find out more and to register for the free event.
Click to visit the Internet Retailing webinars page to catch up on the latest webinars, which are also available to view again on the IRTV channel.
InternetRetailing Events
The 11th InternetRetailing Conference and second eDelivery Conference take place this October. Information and tickets are now available for the two events here.
We remember the early days of online retailing in an interview with Howard Wallington and Simon Pounds of Barclaycard, as they think back to the Barclay Square years, when we neither expected to have an email address or to shop online.
And we're looking to the future of connected commerce from a variety of angles. We consider the Amazon Flex service, and how this might change the way we expect to take delivery. We're also anticipating the launch of a new kind of connected retailer, as Sainsbury's gets the go-ahead for its acquisition of Argos. And we're looking to a post-Brexit world with the news that AO World believes its sales will hold up despite the vote to leave the referendum.
Along the way, we report on how shoppers spent more online in June, according to ONS figures. Today's guest comment comes from Steve Sponder of Headstream, who considers what the difference is between merchandising and content marketing.
Our research
The IRUK Top500 2016 and the first 2016 dimension reports, the first on Brand Engagement and the second on Mobile & Cross-channel, are now available to download. Visit the IRUK Top500 section of the website to find out more.
Our webinars
In the next InternetRetailing webinar we'll be joined by Thomas Jeanjean, regional managing director, EMEA - mid-market, at Criteo, who will consider how to get the most out of mobile marketing. It's a cross-device world: how to navigate mobile marketing's next big opportunity is at 2pm on July 19. Click here to find out more and to register for the free event.
Click to visit the Internet Retailing webinars page to catch up on the latest webinars, which are also available to view again on the IRTV channel.
InternetRetailing Events
The 11th InternetRetailing Conference and second eDelivery Conference take place this October. Information and tickets are now available for the two events here.
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