Frontline
Private Senior Retail Roundtable

29 September·2.30pm–5pm·Andaz Hotel, London

The New Clienteling

Giving every customer a sales associate who remembers

Today, a customer's experience with your brand is just as important as the product itself. But offering a personalised buying experience is no longer just for the luxury sector. Now AI agents could make that same level of attentive, informed and personal service possible for every customer.

Join Sierra and InternetRetailing for a private, discussion-led roundtable exploring what this means for the future of customer experience, brand relationships and retail growth.

Strictly limited to 20 senior retail leaders

Hosted by Sierra & InternetRetailing

Why attend?

This will not be another broad discussion about chatbots or generic AI commerce. It is a focused senior conversation about the future of selling and the commercial role AI agents can play across the customer journey.

You will have the opportunity to:

  • Explore how agent-assisted selling creates the greatest value for customers and retailers.
  • Consider how proactive service can remain useful, discreet and unmistakably on-brand.
  • Discuss the operating model needed when an agent works across ecommerce, customer service, marketing, loyalty and sales.
  • Compare priorities, concerns and practical experiences with peers from leading UK retailers.

A private conversation among retail peers

With a maximum of just 20 retail leaders in the room, the session is deliberately small and discussion-led. The format gives every guest the opportunity to contribute, test ideas and learn directly from peers facing similar strategic and operational questions.

The aim is not to promote a one-size-fits-all answer. It is to create a candid, useful conversation about what is possible with agent-led selling, where the risks lie and what retailers need to put in place now.

Itinerary

Andaz Hotel, 40 Liverpool St, London EC2M 7QN

  • Afternoon tea reception
  • Nick Young, RVP, Sierra presenting a point of view on the future of agent-led retail.
  • A presentation from a leading UK retailer on their AI journey.
  • An exclusive demonstration of Sierra's latest Horizon agent.
  • Networking and drinks.

About Sierra

Sierra is the platform that helps businesses build better, more human customer experiences with AI. With Sierra, companies deploy customer-facing AI agents that communicate in natural language, solve complex problems, and personalise every interaction on any channel.

Across a range of industries, leading brands like The GAP, Rocket Mortgage, Santander, Next and Wayfair have partnered with Sierra to improve customer satisfaction in the moments that matter while driving operational efficiency and revenue growth.

Register your interest

Attendance is by confirmation only. Places will be carefully selected to ensure a relevant, senior-level discussion.

The New Clienteling · 29 September · Andaz Hotel, London