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FitFlop partners with multiple new distributors to support global expansion


FitFlop has secured multiple new global distributors in a bid to boost its growth.

In Spain, the wellness footwear brand is working with Albion 1897 for distribution. While in Canada FitFlop has partnered with Slavin+Raphael, based in Toronto. Orbico has joined its distributor network to cover “key markets” across Eastern Europe, and The Fais Group will be the exclusive distributor for Greece, Cyprus, Bulgaria and Romania.

FitFlop has also partnered with Baltic Street Distribution to introduce its brand to Estonia, Latvia, Lithuania, Azerbaijan, and Georgia.

Furthermore, it will expand an existing partnership with Central Retail to grow its reach to include Vietnam next to its existing business in Thailand.

“We are accelerating our direct-to-consumer business, fast-tracking our wholesale proposition, and have identified our key strategic markets as well throughout the distributor channel,” said David Schüttenkopf, chief commercial officer of FitFlop.

“At the same time, we have reviewed our brand presence with important markets still representing white space for FitFlop. We are therefore very excited to announce that we have entered new strategic partnerships with true market leaders and lifestyle experts across the globe.”

This latest move is part of the footwear brand’s global retail expansion plan, which includes “an aggressive rollout” in India with its partner Metro Brand after securing long-term funding in April to accelerate its growth.

FitFlop has a presence in 73 countries, with a total of over 5,000 doors with more than 2,000 retailers, 31 distributors and 133 FitFlop concept stores located across the UK, US, Europe, Middle East, India, and the APAC region.

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