Product marketers now have the first fully-integrated online and mobile solution to reach prospects, simplify their buying experience, and analyze critical behavioral habits in a highly-targeted and measurable way following the launch in the US of the IHI Buying Guide product finder and recommendation solution by Iron Horse Interactive.
Until now, marketers were forced to turn to disparate, silo-ed platforms to understand the purchasing habits of their prospects that typically use multiple online and mobile touch points to research products and the impact of this behavior on in-store purchasing decisions. With the launch of the new IHI Buying Guide, product marketers now have the ability to select one solution to understand the buying preferences of their prospects both online and on mobile devices, and then analyze how these habits drive purchase decisions.
To the consumer, the platform simplifies the purchasing experience by providing them with the ability to research products, get customized product recommendations, and shop — on any device at any time. Additionally the platform facilitates a continual product searching and purchasing experience for the consumer, enabling them to pick up exactly where they left off, regardless of whether they are online or on-the-go with their mobile device.
To the marketer, this personalized purchasing experience helps them significantly exceed above-market engagement and conversion rates, as well as obtain detailed insights about the buying habits and preferences of their prospects. These insights are critical to marketers as they seek to analyze the mobile and online habits of their prospects, and then tailor their marketing strategies accordingly across all direct and indirect channels.
“With the latest version of the IHI Buying Guide marketers finally have a one-stop solution to extend their sales channel, reach more prospects, and truly understand the habits and preferences of their prospects in a measurable way, regardless of whether their prospects are online or on their mobile device,” explains Uzair Dada, CEO of Iron Horse Interactive.
Among the key features and attributes included in the newest version of the IHI Buying Guide are:
• HTML 5 Infrastructure: The mobile platform is built on HTML 5, which leads to fast time-to-market for brands and allows it to be compatible across a broad array of mobile devices
• Mobile Capabilities: The IHI Buying Guide is optimized for popular iOS and Android OS smartphone devices, providing marketers with critical insights on the habits and behavior of their prospects across all digital touch points
• Real-Time Catalogs: The platform utilizes live product catalogs for up-to-date pricing, inventory and features. Delivers product data, customer reviews, relevant content all contextually to streamline prospect decision making process
• Continuous Search: The IHI Buying Guide auto saves user searches and provides users with a reference number to return to their searches anytime from anywhere they can access the IHI Buying Guide.
The IHI Buying Guide has already proven to be highly effective for a range of clients that have implemented it in their marketing campaigns in advance of its official public launch. Since deploying the platform, clients have achieved well above industry averages in a variety of critical marketing measurement categories, including engagement rates, bounce rate reductions, and clicks to qualified user actions.
