Furniture Village has a new fully responsive website.
Designers looked at how customers used the site as they set about developing the new site for the retailer, a Top250 company in IRUK Top500 research.
Georgina Stoaling, director of ecommerce at Furniture Village , said: “It was essential that our new site combined our unique brand experience with an intuitive and simple user interface (UI), so it made sense to partner with a customer experience specialist to achieve this.”
The retailer worked with Biglight to design the site, based on user research and analysis.
Steve Borges, co-founder at Biglight, said: “On the face it this was a site refresh, but beneath the surface it was more than that. Every aspect of the user experience has been defined and created based on detailed user analysis and testing.
“That insight informed a design process that brought creative, UX and UI together to create a site that not only looks great, but which delivers an elegant and satisfying user experience that will meet the business’ commercial objectives and support further digital growth.”