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Gymshark sees fans engage with Facebook Live promos for pop-up store

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A UK sports retailer has put live video streaming over social media in the spotlight to publicise the opening of its pop-up store in Birmingham.

Gymshark, which sells sports and fitness goods, used Facebook Live to broadcast six 25-minute videos in the run-up to the launch on 12 and 13 May.

The retailer used Grabyo’s Producer cloud product to stream videos of athletes completing challenges and answering fan Q&As directly to the social media platform, adding graphics, animations and real-time overlays of fan comments on the screen. The videos also featured live viewer polls.

Each broadcast generated over 50,000 views and over 4000 direct engagements.

Ronald Kafesu, Gymshark said: “The success of our Facebook Live events has been incredible. We feel the production process has improved each time as we are able to incorporate new features such as graphics overlays, animations and more innovative ways to get fans involved.

“Engagement is important to us; we value comments more as it takes a lot for someone to take the time to respond directly to our content and we were very excited by the volume that did.”

Ronald Kafesu added: “Grabyo has played a key role for us. The platform allows us to customise our live streams, focusing our productions for a local audience regardless of where we are. Having the capability to design our own graphics, use community features and manage streams easily makes it exceptionally easy to deliver a successful broadcast.”

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