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Holland & Barrett acquires FitTech startup Avie

Holland & Barrett store front

Holland & Barrett has snapped up fitness technology startup Avie, in a bid to expand its offering beyond retail.

The health and wellness retailer will use Avie’s technology to provide customers with customised wellness solutions.

As part of the acquisition, co-founders Charlie Leggate and Kit Logan will be joining Holland & Barretts Wellness futures team to integrate Avie’s technology into the retailers digital services and solutions.

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“We want to become a trusted partner to help people achieve their health and wellness goals – and to do that we want to offer simple ways to test, track and improve your health, built on our 150 years’ experience in health and nutrition,” Holland & Barrett chief business and science officer Tamar Rajah said.

“Avie’s simple nudges based on biometrics have shown real promise in helping its users to improve their lifestyles and we are looking forward to working with Charlie and Kit to integrate this into our wider services and solutions.”

Logan added: “We’ve found a great home for our product at Holland & Barrett, a business with a real mission to make health and wellness a way of life for everyone, and we’re looking forward to working with the team to develop our thinking even further.”

Image credit: Shutterstock

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