The Brownlee Foundation was founded by Olympic triathletes Alistair and Jonny Brownlee, with the aim of inspiring children from all backgrounds to enjoy sport, lead active lifestyles and benefit from the opportunities provided by regular sport and exercise.
The Aldi Medal Challenge, which kicks off in January 2024, rewards children for making positive changes in how they approach physical activity – whether that’s trying out new sports or active travel to school, spending more time outdoors or simply being more engaged in PE lessons.
Huboo will dispatch 30,000 medals to schools across the UK, allowing teachers to work with their pupils to set challenges suited to their ability and receive medals on completion of each challenge.
Charis Palmer-Smeaton, charity operations manager at The Brownlee Foundation, said: “Lots of children find themselves cooped up indoors through the long, dark winter days, which is why it’s important to give them fresh impetus to get active once the new year arrives.
“The Aldi Medal Challenge is a great way to re-engage and motivate children to pick up a new sport or try a new activity.
“We’ve worked with Huboo before and we know we can trust them to get our medals out to schools and into children’s hands in a winning time.”
In addition to its core business helping ecommerce brands of all sizes to grow and expand, Huboo said it is proud to support a number of leading UK charities and not-for-profit organisations, including Movember and Muslim Charity.
The ecommerce fulfilment provider first worked with The Brownlee Foundation back in 2021. Charis added: “With over 22,500 medals sent out to schools in 2021, it is fantastic to be bringing back the Aldi Medal Challenge. It is a great way to re-engage and motivate children to be active. As a small charity, it’s brilliant to be working again with Huboo to ensure the fulfilment of our medals is a success.”
Martin Bysh, co-founder and CEO of Huboo, said: “Alistair and Jonny Brownlee have done so much to inspire our nation, and it’s an honour to support them in their latest efforts to get young people living healthier, more active lives. Just like ecommerce brands, not-for-profit organisations require fast, reliable and consistent fulfilment to meet their stakeholders’ expectations. You can’t have a medal challenge without a medal, which is why we’re on hand to make sure every participating child can enjoy their moment on the podium.”
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