Iceland has joined forces with Just Eat allowing customers to order items for delivery from over 200 stores.
The partnership will allow items to be ordered from the frozen food retailer and delivered via the rapid grocery delivery service in as little as 30 minutes by the end of April, from locations including London, Manchester, Leeds and Belfast.
The move will then be rolled out to more sites later this year.
“At Iceland our customers are our priority, and we consistently hear that they want more convenient access to our products – both on high streets across the UK and from the comfort of their homes,” Iceland Foods international and wholesale director, Justin Addison said.
“We are excited to be partnering with Just Eat, enabling us to expand our offering with instant delivery at the click of a button. We strive to support our customers in any way we can, which includes providing great value, with convenient groceries, even on those days when they don’t visit us in store.”
Just Eat director of strategic accounts, Amy Heather added: “Our partnership with Iceland is another big step in our grocery delivery journey in the UK, bringing even more convenient grocery options to our customers.
“Iceland is a brand that champions local communities with stores on high streets across the whole UK and we’re excited to partner with them to deliver groceries to meet the demands of even more households looking for fast, convenient grocery options.”
Earlier this year, rival supermarket Sainsbury’s also partnered with teamed up with Just Eat to offer a rapid grocery delivery service from over 175 stores, following symbol group retailer the Co-op which announced its partnership last year.
Iceland is is ranked Top100 in RXUK Top500 research.