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Industry research: delivering on a customer-centric business model

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We are currently undertaking research to determine whether it’s possible to deploy enterprise-grade systems that are sufficiently sophisticated for demanding operations, yet also fully responsive to the demands of commercial leadership. In short: how can we understand, plan, react and work at the speed expected by demanding digital customers?

Customer-centricity is now axiomatic in the multichannel boardroom, however delivering on that promise either requires extensive integration work or the use of simple(r) integrated solutions. Do you have the appetite to simplify, flex and power-up your business operations? Or alternatively, are you finding that customer-centricity just isn’t so relevant?

We’re particularly interested to hear the views, priorities and experiences of you – our readers – so as to gain a true reflection of the state of play in the retail industry when it comes to customer-centricity.

You can take part in the survey and help in formulating our industry research here.

At the end of this research phase, we’ll be producing a whitepaper on the subject, which will be available to download on a complimentary basis.

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