Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

You are in: > Home > Themes > Industry

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Asda multichannel strategy focuses on links between stores and online

Linked InTwitterFacebookeCard
Asda multichannel strategy focuses on links between stores and online
Asda multichannel strategy focuses on links between stores and online
Asda  is putting the emphasis on connecting its stores with the internet as it develops its multichannel services. Both mobile and click and collect are to the fore in its strategy, unveiled this week.


Asda says its multichannel services have doubled in size in the last two years - and are delivering a profit.

By listening to shoppers who include smartphone-wielding ‘mobile mums’, the supermarket has come up with what it says is not the “most techy” solution but one that enables shoppers to move seamlessly from web to store. It says online commerce is now moving towards a “post-PC world,” where mobile will grow “exponentially”. A year ago none of its online shopping orders came via mobile. Today, 16% do.

In response, the supermarket is currently installing free wi-fi across its estate, and says more than 15,000 people have registered for and used the service.

Over the coming year Asda plans “significant growth” in the expansion of its click and collect points. Shoppers will be able to collect their grocery orders from 100 Click and Collect points by the end of this year and that number is set to grow during the course of 2013. As well as expanding grocery collection points in supermarkets, Asda is also trialling them in an Asda Living store, a business park and a standalone petrol station. Meanwhile its George clothing range can be Click and Collect-ed from all 558 Asda stores, along with general merchandise purchases.

Asda’s chief operating officer Judith McKenna outlined its multichannel strategy as Asda unveiled its third-quarter financial results. The results showed a 0.3% rise in like-for-like sales, taking its share of the market to 17.5%. "We’ve listened to our customers and have created practical solutions to make shopping at Asda even easier and more convenient,” said McKenna. “Our strategy isn’t based on being the most ‘techy’, it’s focused on enabling customers to move seamlessly between the store and the web.

She added: “Just like all areas of our business we are prioritising what we do based on what matters most to our customers. They are short on cash and even shorter on time, so anything we can do to help is extremely welcomed by our customers.”
Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter