Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes > Industry

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Aurora Fashions to launch six new international websites this year

Linked InTwitterFacebookeCard


Aurora Fashions, owner of the Coast , Oasis  and Warehouse brands, is expanding its online operations to the US and Australia in the first part of a major push into new international markets.

In all, six new international websites are planned for this year, with the US and Australian sites set to go live in May. Local language and currency sites will open for business in four new European markets later this year, following the launch of a German site featuring all three brands last August.

Each of the new sites will be a tabulated website, operating as a one-stop shop for all three brands. Aurora says the model gives it an “innovative way to enter new markets and build presence” without needing to open shops.

Mike Shearwood, chief executive of Aurora Fashions, said: “Our aim is to replicate the long-term UK success of our brands internationally by using our ecommerce platform to accelerate growth in new markets.

“Establishing these dedicated market sites is an important building block in Aurora’s global omnichannel presence.”

Aurora currently has 1,278 stores in 33 countries, with 207 Coast stores, 253 Oasis stores and 306 Warehouse stores in the UK. Overseas it has 120 Coast, 242 Oasis and 150 Warehouse stores.
Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter