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Internacionale launches new transactional website

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Retailer Internacionale has launched a new transactional website.

The fast fashion retailer now trades from 140 stores across the UK as well as online. To handle its ecommerce deliveries it has appointed logistics company Amethyst, who will look after fulfillment from its Burton-on-Trent, Staffordshire, distribution centre.

Fiona Fairweather, head of multichannel at Internacionale, said: “Our new site delivers more choice to our trend aware consumers by offering the full range including clothing, footwear, accessories and our Sophie collection directly to the consumer in line with and in some cases, ahead of our competitors. In partnership with Amethyst we have created and implemented a solution which will deliver a quality, reliable service to our customers.”

Claire Muir, of Amethyst Group, said “The Amethyst team are delighted that Internacionale selected us as their e-fulfilment service provider. We have been pleased with the successful implementation and a great reaction from the fashion conscious consumer to buying Internacionale’s amazing value product online.”

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