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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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Fruugo wins investment from retail veteran as it prepares for further international expansion

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Fruugo wins investment from retail veteran as it prepares for further international expansion
Fruugo wins investment from retail veteran as it prepares for further international expansion
Fruugo has won investment from backers including former M&S chairman Lord Stuart Rose as it prepares for further international expansion.

The online marketplace has secured £1.4m in total, including a "significant" sum from Lord Rose.

The investment announcement comes as Fruugo, which enables customers around the world to shop in their own language and using their own currency, launched an open-source Magento plug-in and announced it would be expanding its sales further around the world in coming weeks.

Dominic Allonby, founder and chief executive of Fruugo, said: “With today’s launch of Fruugo’s Magento plug-in over a quarter of all online retailers can now effortlessly localise their products across the globe, via Fruugo. This enables consumers everywhere to discover the world’s products at the click of a button.

"We already have three million products available for sale across 23 countries, and with 10 more countries launching in the next six weeks we expect that number to rise dramatically.”
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