Amazon, Boots, H&M, L’Occitane and Stradivarius have been named European leaders for ecommerce and multichannel retail in the RetailX Top1000 Europe 2022.
The five lead the annual listing not only for their size and scale but for the way they serve shoppers who buy online or across sales channels. The annual report, published in association with Tealium, takes a performance-led approach to understanding how retailers, brands and marketplaces in 32 markets use a variety of channels to sell to their customers. It does so through by benchmarking them against six dimensions – the Customer, Engagement, Merchandising, Mobile & Crosschannel, Operations & Logistics, and Strategy & Innovation.
Findings are illustrated through easy to read RetailX graphics. At the heart of the report is a listing of the leading Top1000 ecommerce and multichannel businesses in Europe, illustrated through practical case studies, while the context in which they are now trading is set out through a series of features.
RetailX editor-in-chief Ian Jindal says the report comes at a challenging time. “The aftermath of Covid, Brexit and now the Russian invasion of Ukraine are all pushing up costs from raw materials to the supply chain and fuelling inflation in many countries,” he says.
“Retailers and the growing number of brands that sell direct are currently working to find out how best to serve shoppers whose expectations have changed post-pandemic, offering much-needed value at a time of inflation while staying profitable.”
He adds: “Our research findings reflect the way in which retailers are strengthening the basics at a time when more people are shopping online. At the same time, they are sometimes taking a step back from ambitious delivery promises and customer service.”
