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Internet flower orders set for fast growth ahead of Valentine’s Day

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Delivery company Yodel says it expects to deliver twice as many flowers as usual in the run up to Valentine’s day, with the surge driven by orders placed over the internet.

The company predicts a record proportion of Valentine’s flowers will be ordered through the internet this year. It is itself preparing to deliver more than 75,000 bouquets for clients including independent internet flower delivery service Serenataflowers.com. It also expects to deliver nearly 50% more boxes of chocolates than in a normal week.

Yodel CEO, Jonathan Smith said: “The difficult economic times don’t seem to be dampening our romantic nature. Many of our clients expect to ship more flowers and chocolates than ever this year, and our drivers will be playing Cupid to thousands of Valentines.”

Peter Ahl, Founder and CEO of SerenataFlowers.com, said: “Love isn’t entirely blind. Even the most smitten Valentine can see that ordering bouquets through the internet saves them both money and time.”

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