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Internet Retailing 2009: How to make your product data sing

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Online sales are becoming a critical source of company growth, yet the online customer experience – helping customers find the best product – is often given secondary attention.

When customers have access to the right products and information, they are able to make informed decisions, reducing return rates and costs while increasing customer satisfaction and loyalty. Omar Haque, managing director at consultancy AxiomCSG, will tell how RS Components redesigned their online storefront and you’ll learn about:

  • The technology needed to support innovation in a growing online business

  • Best practices for managing the quality, consistency, and appearance of product data throughout the online experience and beyond

  • User experience techniques to leverage your product data and ultimately drive higher online sales

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