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It’s all change for ecommerce as mobile overtakes the desktop

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In today’s InternetRetailing newsletter we focus on the rise and rise of mobile commerce.

Today’s news that visitors to ecommerce websites are more likely to be using a tablet or mobile phone than a desktop is a “huge landmark,” to quote the IMRG. But it also has profound implications for the way that retail responds. It’s an industry that we know to be nothing if not flexible, in its efforts to accommodate the needs of the demanding consumer. That forces change as a knock-on effect: today we also report on Royal Mail’s trial that will see 100 delivery offices open on Sundays from this weekend.

Behind that flexibility is enormous technological innovation, reflected today in stories from Vente Privée as it launches a mobile app designed to bridge channels including the call centre and physical collection points, and Asda as it trials clickable online ads. It’s innovation that’s visible from the smallest retailers, including children’s backpack business YUU, now moving into new markets through a German website. No wonder then, that the third of Nordic shoppers who buy from overseas websites are more likely to turn to UK retailers, according to today’s research from PostNord.

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