In today’s InternetRetailing newsletter we focus on the rise and rise of mobile commerce.
Today’s news that visitors to ecommerce websites are more likely to be using a tablet or mobile phone than a desktop is a “huge landmark,” to quote the IMRG. But it also has profound implications for the way that retail responds. It’s an industry that we know to be nothing if not flexible, in its efforts to accommodate the needs of the demanding consumer. That forces change as a knock-on effect: today we also report on Royal Mail’s trial that will see 100 delivery offices open on Sundays from this weekend.
Behind that flexibility is enormous technological innovation, reflected today in stories from Vente Privée as it launches a mobile app designed to bridge channels including the call centre and physical collection points, and Asda as it trials clickable online ads. It’s innovation that’s visible from the smallest retailers, including children’s backpack business YUU, now moving into new markets through a German website. No wonder then, that the third of Nordic shoppers who buy from overseas websites are more likely to turn to UK retailers, according to today’s research from PostNord.
Click to visit the Internet Retailing webinars page to find out about any upcoming webinars and to catch up on any that you may have missed.
Our next big event is the Internet Retailing Conference, to be held on October 14 at the Novotel, Hammersmith, London. Keynote speakers confirmed so far include Mark Lewis, online director, John Lewis, Andy Harding, executive director, multichannel at House of Fraser, and Jérôme Cochet, senior vice president sales at Zalando. The conference takes the theme of Re-foundation, and will be keynoted by retailers who have led transformation within their business as their product sector or the retail landscape have evolved. Find out more at http://internetretailingconference.com/
Catch-up on IRX 2014
If you missed an Internet Retailing Expo 2014 presentation that you’d like to catch up on, you can do so now through the post-event website. Visitors to www.internetretailingexpo.com can access all the presentations that we’ve been given permission to share with our audiences.