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JD Sports unveils supply chain transformation

JD Sports has revealed its supply chain growth plans, unveiling the openings of a raft of distribution centres across the globe.

Speaking at the 2023 Manhattan Exchange in Cannes, group supply chain director Justin Cox announced the opening of six distribution centres in locations primarily in North America, EMEA and APAC.

According to Cox, JD Sports’ journey is an exciting one, emphasising a focus on the American market, particularly on the West Coast. However, he acknowledges the need for a stronger presence on the East Coast, demonstrating their commitment to nationwide expansion.

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As a result, the investment in the supply chain across North America includes the opening of JD Sports West Coast Distribution Centre Morgan Hill in California, Toronto East and Coquitlam in 2025, alongside another site on the East Coast in 2027, at an undisclosed location and the upgrade and expansion of its Midwest distribution centre in Indianapolis in 2029.

On the back of the opening of its Derby ecom distribution centre earlier this year, the sportswear giant announced the opening of its new Heerlen Retail Distribution site in the Netherlands opening next year alongside its Australia venture in Sydney.

The news comes as the Elite Retailer recently claimed it is “successfully navigating” the challenges faced by the ongoing cost-of-living crisis.

Speaking to InternetRetailing, JD Sports group operations director Sherilyn Paterson said the sportswear retailer’s target audience, which it believes to be 16 to 24 year-olds, has an “increased buying power” due to its younger demographic and “lower unemployment figures”.

Download the RXUK Top500 research to read the full interview with Sherilyn Paterson.

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