Mothercare is a retailer of products for mothers-to-be and general merchandise for babies and children up to the age of eight.
Mothercare has experienced double digit growth in international markets. Last year an eCommerce site launched in the Ukraine, the first use of a new customisable site template available to franchisees as the company expands the Mothercare and ELC brands internationally. Mothercare plans to launch 60 new overseas websites in 30 countries using the concept.
Beyond eCommerce, the retailer is expanding its physical presence in China, where it now has more than 50 stores.
