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Lidl expands Ireland home grocery delivery service


Lidl has expanded its Irish home grocery delivery service to new counties.
The discount retailer’s partnership with Irish start-up Bumie, which offers personalised online grocery deliveries, will expand to new towns in the counties of Kildare and Wicklow. It will reach an addition 40,000 local households in the towns of Maynooth, Celbridge, Leixlip, Bray and Greystones.

The service offers a one-hour delivery option for €6.99, with two and three-hour options costing €4.99 and €3.99 respectively. Delivery is free for orders of over €100. There is also a fee for using the Buymie platform.

Commenting on the expansion, Alan Stewart, Head of eCommerce at Lidl Ireland said: “We successfully launched Buymie to 470,000 households in Dublin at the start of the year and have had a fantastic response to date.

“Today, we are delighted to announce further expansion and look forward to offering customers in Maynooth, Celbridge, Leixlip, Bray and Greystones the very best premium online shopping experience.”

Devan Hughes, CEO & Co-Founder of Buymie added: “After such a successful rollout across Dublin, and an incredible response from the consumer market, Buymie is thrilled to be expanding its service to these new areas.”

The partnership with Buymie started in January. Lidl has made collaboration with small, local delivery services the mainstay of its online strategy in several markets.

January also saw Lidl team up with Supermercato24 in Italy to offer shopping at 10 stores in Rome, 11 in Milan and five in Verona. It was later launched at other urban areas such as Bologna and Mantua.

Through the Supermercato24 platform, the order is placed online and then fulfilled in the store by a personal shopper who then delivers the order. It is available seven days a week between 9AM and 11PM.

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