Desigual is trialling mobile checkout technology in its stores in Barcelona and Madrid.
The fashion retailer, ranked Top150 in RXEU Top1000 research, says that 75% of online traffic and more than half of sales on the Desigual website will come via mobile or tablet devices. Now it is using MishiPay technology in five shops in Barcelona, bringing mobile into the in-store experience.
Customers use their own phones to download the MishiPay app or alternatively use the web app in-store to scan the barcodes of clothing that they choose before paying online.
“The trend in this type of solution is to offer new payment options and facilitate shopping in a different way, frictionless and with greater autonomy, also in physical establishments,” says Javier Fernández, head of Desigual’s Technological Innovation area.
“We want to respond to the needs of all types of consumers, regardless of the channel in which they shop, which is why we are committed to looking to the future and offering our customers an innovative omnichannel shopping experience, 100% Desigual.”
MishiPay says its own research suggests shoppers now have different expectations and ways of behaving in-store, and that 45% are less likely to go into a shop if they need to queue to pay.
Mustafa Khanwala, founder and chief executive of MishiPay, says: “We are proud to be launching our technology with Desigual, a brand that constantly innovate and seek new ways to delight their shoppers. We are excited to see the impact our technology can have in transforming the in-store experience for Desigual’s shoppers whilst simultaneously enabling increased operational efficiency”.
Fashion retailer Desigual, founded in 1984 in Barcelona, now sells online in 107 countries, and through 438 shops. It sells in categories including women’s, children’s and menswear, as well as shoes, accessories and sports clothing.
