European retail luminaries gather (IRM57)
The InternetRetailing Summit, being launched in conjunction with The InternetRetailing Europe Top500 (IREU 500) study, aims to address the many and varied challenges of doing pan-European business. Will you join us?
THE INTERNETRETAILING Summit runs 27-29 June, at Andel’s Hotel in Berlin, and will take place under The Chatham House Rule in order to promote openness and sharing of information. It is the first peering event for leaders within the IREU 500 - people who even though operating in diffent countries share challenges and opportunities and an attiitude of enquiry and sharing. By bringing together these brightest minds in retail and programming a series of off-the-record discussions, the new InternetRetailing Summit creates a rare chance for a candid exchange of ideas and information, with peer-to-peer interaction at the core.
The Summit programme is built around six key performance ‘dimensions’ (Customer Experience; Mobile; Operations & Logistics; Brand Engagement; Merchandising; Strategy & Innovation) examined via carefully curated discussions and intimate roundtable conversations.
The IREU Top500 Leaders Panels and Next Generation Tech Workshops add to the multi-format structure, which varies the pace and offers differing levels of interaction.
Here is a snapshot of what you can expect if you join delegates already booked from companies including Selfridges, Mango, Screwfix, thetrainline, Lands’ End, Keen, Alibaba and Fruugo to name a few.
IREU Top500 Leaders Panel
Chaired by Ian Jindal, Founder & Editor-in-Chief, InternetRetailing, with three panellists from IREU Top 500 retailers. Fire questions at the panel to dive deep in to the issue and contribute to the discussion in these dynamic debates:
z ‘What Does A Seamless Consumer Experience Look Like Today? Meeting the Demands of the New Breed of Disruptive Consumer’. Join panellists including Patrick Bosquet-Chavanne, Executive Director for Marketing and International, M&S.
z ’There is No Spoon – Inventing services beyond the obvious, that no-one asked for, to create a New Normal’. Here the panel discusses the cost of innovation and how to decide on its value with panellists including David Schneider, Co-Founder, Zalando; Amee Chande, UK MD, Alibaba Group; Dr Stephan Zoll, VP Germany, eBay.
Performance Dimensions Discussions
In each session, one of six key ‘dimensions’ comes under the spotlight. Moderated discussions in small groups expose the real experiences of how retailers have overcome challenges and are mapping the future in:
Customer Experience: ‘Know Your Customer: Identifying Changing Customer Behaviours and Shift in Expectations’. Our moderator invites the audience to share knowledge about the differing customer base in these diverse European territories; to draw the future customer profile and identify what you need to be ready for.
Mobile: ‘Unleashing the true power of mobile’. Mobile should be viewed as just one of the many facets that hold multichannel together. Join our moderator to explore how your peers are acting upon the worldwide movement towards mobile commerce.
Operations & Logistics: ‘ Is profitable fulfilment in the new world of Anytime, Anywhere Shopping viable? What are operations and logistics going to look like tomorrow?’ Join Moderator Stephen Richards, Director of Logistics Germany, ao.de to unpick these crucial questions.
Brand Engagement: ‘Projecting the right tone of your brand in multiple markets to win consumers’ hearts’. As culture, language, preferred social media channels and customer adoption of online shopping vary across Europe, join our moderator to address the most pressing branding challenges to creating consistent user experience.
Merchandising: ‘Driving personalisation and end-to-end customer experience for outstanding results at scale’. Integrating personalisation on the national, local, cultural, linguistic and individual level is not for the fainthearted. Our moderator invites you to share your experiences of end-to-end customer experience transformation.
Strategy & Innovation: ‘Exploring strategies for successful business transformation and expansion’. Join moderator Donna Chen, Global Strategy – Digital, Omni Channel Development, Walgreens Boots Alliance.
"InternetRetailing summit create a rare chance for a candid exchange of ideas and information"
In the open and intimate roundtable discussions IREU Top500 retailers will share their experience, which is then explored in a moderated discussion. With additional sessions on Marketing, In Store and Merchandising, roundtable topics and speakers include:
z Customer Experience: Steven Overman, CMO, Kodak.
z Mobile: CyberSource and Martin Pearce, Head of Fraud and Payments, Trainline.
z Operations & Logistics: Justin Lodge, Head of Developing Markets, Wiggle; Theodore Hettich, Global Head of Partnerships at Fruugo and Carsten Vennemann, General Manager Europe, Bongo International.
z Brand Engagement: Alison Lancaster, Interim Marketing Director, Bravissimo Ltd and David Williams, Director of Online EMEA, Deckers.
z Strategy & Innovation: Robin Phillips, Director of Omnichannel and Development, Boots UK and Malte Dous, Head of Partner, Zalando.
z Multichannel: Jason Van Der Westhuizen, Head of Online Europe, Land’s End.
z International: Christiane Arnscheidt, CMO, Best Secret.
Next Generation Tech Workshops
Sets of double-power sessions led by solution providers will present new tech developments within the six performance dimensions. These include CyberSource on Customer Experience, and B2C Europe on Operations & Logistics.
With 200 thought leaders and visionaries to engage with, the InternetRetailing Summit aims to be the place to hear change-making ideas that fire the imagination and discover new approaches that shake up conventional thinking.