Login or Register
New to InternetRetailing?
Register Now
Site Menu
You are in: > Home > Themes > Marketing

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.

Already a member? Log in here

Everything Everywhere opens new trial stores where mobile plays a shopfloor role and people can charge up their phones

Linked InTwitterFacebookeCard
Mobile giant Everything Everywhere, the chimera formed from the splicing of T-Mobile UK and Orange, is rolling out five trial stores across UK high streets that aim to offer all manner of mobile centric sales tools to staff and customers – including letting anyone charge up their mobile in store.

The five stores will be all glass fronted, open-plan and will have live devices for users to try before they buy, but the real mobile retailing aspect is that staff will be using mobile devices on the shopfloor to demonstrate new services and to assist customers looking to buy, upgrade or even repair their phones in the shop.

The fact that anyone can come in an charge their phone as well – regardless of whether they are an Orange or T-Mobile customer also means that those out and about using mobile as part of their shopping experience now need not worry about caning their battery. Sweet.

The first store is due to open in Altrincham on 18 February, with stores in Bishops Stortford, Eltham, Lowestoft and Evesham all planned for the next few weeks.
Linked InTwitterFacebookeCard
Add New Comment

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet