InventCommerce launches m-commerce search solution to help consumers find m-commerce sites
InventCommerce, Google’s UK Go-To-Market partner for Commerce Search, has launched a mobile ready commerce search solution to support the growing number of retailers looking to quickly and effectively drive conversion via their mobile commerce sites.
The company has developed a Quick Start solution for Mobile Commerce Search that delivers fast and accurate search capability for any consumers searching for products on a mobile site. "Mobile Commerce Search delivers superb search capability for retailers struggling with driving mobile conversation,"explains Kevin Ludford, CEO of InventCommerce.
Mobile Ready Commerce Search enhances the mobile search experience with powerful features such as search-as-you-type, auto-complete and spell corrections. The solution also contains relevancy capability, taking the wisdom from the millions of mobile search requests and referencing the user’s product, delivering instant search results to the phone. Additionally, by providing inventory data, users can enhance the results with location and stock availability.
“Google Commerce Search is the new navigation for mobile," says Kevin Ludford. “Whilst Mobile Commerce is on the mind of every retailer today, many have still not addressed the need in the way shoppers interact with the ecommerce stores via a mobile device to drive conversion. A mobile commerce user journey is fundamentally different compared to an internet browsing consumer. Shopping on a mobile is very ‘intent’ driven. Users are product driven and typically know what they are searching for. The goal is to locate that product as quickly and as easily as possible, either for price, stock comparison or to complete a transaction. The mobile consumer journey typically takes place whilst the user is on the move or distracted but inevitably in a hurry.”
Jason Bramsden, InventCommerce CTO says: “Consumers spend most of their time searching for the right product in the first place. Today consumers spend time trying to navigate a mobile site, with poorly constructed navigation, or when available, attempting to complete a search. They often fall into the ‘fat finger’ trap by mistyping or misspelling words, making it challenging to find the right product in the first place and often searching multiple times with little success. Mobile Commerce search solves that problem.”
He adds: ‘’We can implement Mobile Commerce Search, powered by Google, very quickly for any retailer on their mobile site. Category browsing just doesn’t work for mobiles and means Search becomes the critical product discovery and navigation mechanism for mobile commerce.”
Find out more about Mobile Commerce Search here