TikTok has launched Shopping Ads to help brands maximise the ecommerce potential of the platform bringing it closer to the experience popular on the Douyin platform in China. Three formats – live , video and catalogue listing – aim to boost shopping experiences following the explosion of the #TikTokMadeMeBuyIt trend, which to date has had 19.2 billion views.
Livestreaming is available on the platform already but Live Shopping Ads will help to drive consumers from their For You feed to Shop Live events. The format can be used in countries where TikTok Shop is available, including the UK.
Video Shopping Ads is available globally enabling brands and retailers to highlight a single product or multiple items through in-feed hyper-relevant, shoppable videos across TikTok For You pages. It combines the existing Collection Ads and Dynamic Showcase Ads with new features and tools such as smarter targeting.
Catalog Listing Ads, are image-based formats allowing advertisers to extend their product catalogues across TikTok and expand advertising reach beyond the For You page.
“TikTok has become a launchpad for products and brands that our community loves. On TikTok, we’ve seen how entertaining content fuels product discovery and it’s clearing shelves for brands,” said Gabe Nicolau, Global Head of Product Strategy and Operations for Commerce & Gaming Ads, TikTok.
“The TikTok community is fundamentally shifting how people experience commerce. Building on this momentum, we’re thrilled to introduce Shopping Ads, a smart, simplified solution that maximizes the potential for sellers’ product catalogues, supercharges ecommerce campaigns, and helps brands meet their customers wherever they are throughout the purchase journey.”