Dutch retailer HEMA will sell its products via another retailer’s site as it continues its search for partnerships.
The first set of HEMA products launched on the site on 21 May. The assortment will be introduced in phases, with more set to launch over the next few months.
For HEMA, it is a chance to offer more chances for customers to encounter the brand, while for Wehkamp it helps to offer a better customer experience on the site.
Tjeerd Jegen, CEO of HEMA: "We also want to continue to develop HEMA’s growth strategy in the Netherlands, via smart, innovative concepts and partnerships. We want the HEMA brand to be available to our customers via every channel and at all times.
“We want to develop HEMA as a brand both nationally and internationally. The strategic partnership with Wehkamp is a significant step in the realisation of that ambition."
Graham Harris, interim CEO of Wehkamp: "The addition of the HEMA range to our shop gives us the opportunity to offer our customers an even wider and more relevant range of products than we already offer.
“This is how we continue to build the ultimate customer experience, because that is what is most important to Wehkamp. A modern product range, a shopping experience that makes you happy and surprisingly easy service: that is what Wehkamp stands for.”
HEMA has also recently announced the locations of its pilot stores with Albert Heijn. These stores set to be situated in Utrecht (Oudegracht) and Rotterdam (Beursplein) will bring together Albert Heijn’s grocery products with HEMA’s fashion line.
One of HEMA’s key priorities for 2019 according to its full year results is to “grow through partnerships”.