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Matalan adds more third-party brands to online store

Image © Regatta

Matalan has introduced 17 new third-party brands exclusively online, with the likes of Brave Soul, Regatta, Threadbare, and ToeZone available for the first time.

The omnichannel fashion retailer has also extended the range of sizes available across hundreds of styles in-store and online, following customer feedback.

Ali Jones, chief customer & omnichannel officer at Matalan, said: “It has been a busy start to the year at Matalan – we’ve invested £35mn to reduce prices, launched a GenAI tool in the UK as a ‘retail first’, unveiled a new brand platform, and today announced the addition of 17 new brands to our roster as well as a significant extension to our range of sizes. And this is just the start.

“Customers are at the heart of every decision we make at Matalan and we are always listening and always evolving. So moments like these make us proud to remove barriers, expand our offering and demonstrate greater inclusivity, which only strengthens our commitment to bring customers better choice, style, and value.”

Furthermore, it is not simply fashion brands that have been added to Matalan’s ecommerce offering, with beauty brands such as Bomb Cosmetics, Brushworks and St Moritz available online for the first time.

This follows the introduction of 10 new third-party brands, including Blue Vanilla, Quiz and Roman, to its website in December last year, as Matalan works to grow its online offering.

Learn how Matalan grew from a market stall in Liverpool to a £1bn turnover omnichannel fashion retailer in an exclusive company profile in the RetailX UK Fashion report.

Download the report in full for more about how fast fashion chain Boohoo’s acquisition of Debenhams might not have been such a successful long-term move and how Hotter, who is the UK’s largest shoe manufacturer, is targeting brands at 55+ women using their own online marketplace – a segment that is growing twice as fast as the under-55 market.

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