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Mobile content access and m-commerce take off with QR codes on Jet Airways

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Indian airline Jet Airways is plastering 2D QR codes on its website, Facebook page and in its in-flight magazine to give its customers what it sees as faster and better access to its online content on mobile. Phase two of the project will see the codes also appear on boarding passes and tickets too.

The codes are supplied by 3GVision and passengers need to download the mobile company’s i-nigma 2D mobile barcode scanner onto their phone to take advantage of the offer.

Once scanned by pointing the individual’s handset at the barcode, the technology automatically directs the user to the mobile internet site, making it easy to navigate through the airline’s editorial content and promotional offers and services. 

As a part of the collaboration, 3GVision will provide Jet Airways with access to its campaign management platform which enables real-time reporting on metrics including approximate response location, time and media types responded to.

“The quick response barcode is yet another customer centric innovation by India’s premier international airline for the benefit of its guests,” says Sudheer Raghavan, CCO, Jet Airways. “Quick Response Barcodes provide an effective and responsive platform to facilitate a high level of engagement with our guests. Especially, since this technology harnesses the power of digital information, giving guests on the move, all the information they need, on their handsets. Placing the barcodes in our magazine serves to further the editorial conversation with our travelers through value-add information and services.”

Mendy Mendelsohn, CEO of 3GVision, adds: “Already an established technology in Japan, QR codes are set to receive a boost in India as the market for mobile services grows every day with the adoption of powerful mobile devices. Consumers have an ongoing appetite for innovative digital content that complements editorial and barcodes provide an effective and responsive platform to provide a high level of engagement with readers.”

The i-nigma reader supports more than 450 types of GSM mobile phones, across all leading mobile operating systems and platforms: Java, Symbian, S60/UIQ, Windows Mobile, iPhone, BlackBerry and Brew.

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