Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes > Mobile

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Mobile transactions to hit $730bn by 2017 as ‘couch commerce’ drives real-world purchases, report finds

Linked InTwitterFacebookeCard
Mobile transactions to hit $730bn by 2017 as ‘couch commerce’ drives real-world purchases, report f
Mobile transactions to hit $730bn by 2017 as ‘couch commerce’ drives real-world purchases, report f
The value of remote transactions for digital and physical goods purchased via mobile devices is expected to exceed $730bn annually by 2017, a new report from Juniper Research has found.

According to the report, transaction growth will be driven by the increasing scale of real-world (non-digital) purchases from major brands and retailers, with companies such as Domino’s in the US and Argos in the UK already seeing 6-7% of all sales occurring via the mobile channel.

The report – Mobile Payments for Digital & Physical Goods: Opportunity Analysis 2012-2017 – also noted that as consumer tablet adoption continues to rise, there will be significant migration of purchasing activity from laptops and desktops to tablet devices, with consumers increasingly engaging in online shopping while watching TV. Indeed, it found the development of this “couch commerce” trend would result in mobile and nomadic devices accounting for 30% of eRetail within five years. However, it also observed that such transactions would continue to comprise a small minority of a global retail sales marketplace currently worth more than $16tn.

As report author Dr Windsor Holden pointed out, “We have already moved towards a multitasking, multimedia environment which offers brands the opportunity for far greater engagement with consumers than was previously the case. Mobile is increasingly being deployed at all touchpoints in the retail process – product discovery, product purchase, customer retention.”

In this regard, the report also noted the growing importance of the mobile device as a “hub”, marrying remote and physical purchases. It cited the example of the eBay Fashion App and Image Swatch, where consumers take or upload a photograph of an item to search for a product online. eBay is planning to enhance this application by enabling users to compare prices and item availability both online and via partner bricks-and-mortar stores: the end user can then pay for the item via PayPal before picking up the product from the local store.

The report also finds that digital goods sales are continuing to rise in tandem with smartphone/tablet growth, particularly across lifestyle/infotainment applications. And, despite the dramatic increase in sales, transaction security remains an issue for consumers.
Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter