Morrisons has announced a new partnership with rapid delivery platform Gopuff to enable delivery to customers within 15 to 20 minutes.
The multi-year partnership means that customers can now order from thousands of Morrisons food and grocery items, including both branded and own-brand products, through the platform.
Gopuff is a US business that first launched in the UK last November and in France earlier this month. It now serves customers in more than 20 cities in the UK.
David Potts, chief executive of Morrisons, said: “Gopuff is an acknowledged leader and innovator in rapid delivery and this partnership will enable us to deliver a very strong range of Morrisons fresh food and customer favourites to front doors across the UK in a matter of minutes.”
Yakir Gola, co-founder and co-CEO at Gopuff, said: “Morrisons’ product offering, sustained focus on supporting local producers and suppliers, as well as their relentless commitment to the customer, made this an ideal partnership for Gopuff as we continue to expand Gopuff’s presence and product offering across the UK.”