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Net-a-Porter owner Richemont quashes rumours of a sale

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Net-a-Porter owner Richemont has taken the unusual step of denying rumours that it is planning to sell the pureplay brand.

French luxury goods business Richemont has fully owned Net-a-Porter since 2010, when it extended an existing stake in the fashion site founded by Natalie Massenet to 100%.

In recent days rumours have circulated that the company was up for sale, with Italian retailer Yoox named as a potential buyer.

Now Richemont has spoken out to deny the story.

In a statement, it said: “Richemont has a long-standing policy of not commenting on market rumours. Exceptionally in this case, Richemont wishes to make it clear that The Net-A-Porter Group is not for sale.”

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