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New Look opts for new platform to improve its online shopping experience

Image: InternetRetailing Media/Paul Skeldon

Image: InternetRetailing Media/Paul Skeldon

New Look is to switch to a new ecommerce platform as it works to improve its multichannel approach to clothes shopping. 

The fast fashion retailer, ranked Top50 in RXUK Top500 research, is now using commercetools to update its online shopping experience. The retailer will focus on using its microservices to improve order capture, the checkout journey as well as shopping cart functionality and pricing in the first phase of development, before shifting in a second phase to use it as its headless, cloud-based software-as-a-service (SaaS) ecommerce platform.

Ed Alford, chief technology officer at New Look, says: “I am delighted we have found a technology partner that ticks all the right boxes for us – experience transforming commerce for well-known enterprise brands as well as the flexibility, scalability and modularity of their technology itself. I am pleased to say we have already started working together to progress our vision to transform the way we serve and delight our customers – all 1.1m of them each week.”

Dirk Hoerig, founder and chief executive of commercetools, says: “New Look is one of the biggest and most well-loved fashion brands in the UK and Ireland, and we are delighted to be supporting it in its commerce transformation. Our partnership is already under way and we look forward to working closely together over the coming months and years to help New Look realise its ambitious goals.”

Earlier this month, New Look appointed Helen Connolly, previously its chief commercial officer and before that chief executive of Bonmarché, as its new chief executive. 

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